Eyeconic Beauty By Anya

The Challenge

Before coming to us, Eyeconic Beauty was struggling to gain a solid foothold on Google. While having a service that clients loved, the existing online presence was completely missing the high-intent customers who were actively searching for lash and brow services in the local area. The business needed a dedicated online home that could not only rank effectively but also convert those local searches into real inquiries.

The Strategy

We started with deep keyword research. By speaking directly with Anya, we uncovered exactly what her ideal clients were typing into Google when they needed her services. Armed with this targeted data, we mapped out a robust, local SEO-driven site structure.

• Dedicated Service Pages: We created specific pages for each of her core services, perfectly optimized for what users were actively searching for.
• Location Targeting: We built out targeted location pages covering the specific areas she served, sending a clear signal of local relevance to Google.
• Technical Excellence: The website was engineered mobile-first, ensuring it looked flawless on phones where most clients book, and boasting incredible PageSpeed scores to satisfy both users and search engines.

The Results

With a solid technical and on-page foundation in place, the results came in fast. We implemented comprehensive analytics to track performance and user behavior precisely. The new online presence quickly dominated the local search landscape—meaning Eyeconic Beauty is now the absolute authority for lash and brow service searches throughout Oldmeldrum and the surrounding area.