On-Page SEO
in
Aberdeen.
On-page SEO in Aberdeen is the part most agencies skim through — generic titles, no keyword strategy, content that could rank for anything (which means nothing).
We rebuild your pages from the title tag down: keyword-mapped content, click-worthy titles, schema markup that earns rich results, internal linking that distributes authority. Same content, doing actual work.
Part of the Local SEO Package · 6-month minimum · Then rolling monthly
Pages that rank for everything — and therefore nothing.
A page that tries to rank for every keyword Google has ever indexed ends up ranking for none. Specificity wins. Here's the gap between on-page SEO most agencies deliver — and the kind that actually moves rankings.
"Welcome to our website" and other crimes.
- Title tag: "Home — Company Name" (says nothing, gets no clicks).
- Same meta description on 47 pages: "Get in touch today".
- Three H1s per page because the designer liked them at the top.
- Zero schema markup — no stars, no FAQ snippet, no rich results.
- Internal links pointing only to the homepage and contact.
One page, one job. Done properly.
- Each page mapped to one primary keyword + buyer intent.
- Title + meta written for the click — under 60 + 155 characters.
- Heading hierarchy that follows logic — one H1, H2s do work.
- Schema markup site-wide — stars, FAQs, breadcrumbs, services.
- Topic clusters with internal links pushing authority where it matters.
One page, one keyword, one buyer.
The single biggest on-page mistake is trying to rank one page for ten different things. We map every page to one primary keyword and one buyer intent — and then rebuild the title, meta, content and internal links to serve that. Specificity beats breadth.
- Keyword research mapped page-by-page (no overlap, no cannibalisation)
- Content rewritten where it isn't earning the keyword target
- Topic clusters that distribute authority from your strongest pages
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Keyword target"plumber bridge of don"
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Title tag58 chars
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Meta description152 chars
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H1 / heading hierarchy1 / 7
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Internal links inbound6 (recommend 10+)
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Image alt tags12 / 12
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Schema markupService + FAQ
Ranking on page one is half the battle. The click is the other half.
A page can rank at position 1 and still get fewer clicks than the page below it — if the title and meta description don't earn the attention. We rewrite both for click-through, not just keyword matching. Most clients see SERP click-through rates jump 5–10× after the rewrite — same rankings, more traffic.
- Titles written for clicks — under 60 chars, primary keyword first
- Meta descriptions that promise the answer — under 155 chars
- A/B tested against Google Search Console data, refined monthly
Schema markup. The unfair advantage.
Most local sites have no schema markup at all. Add it properly and your listing on Google grows: star ratings, FAQ accordion, sitelinks, breadcrumbs, business hours, prices. The result takes up twice as much space and earns 2–3× the clicks of a plain blue link — at the same ranking.
- Service, FAQ, Review, LocalBusiness, Breadcrumb schema as appropriate
- Validated against Google's structured-data testing tool, monthly
- Rich result tracking — we monitor which enhancements actually show
"Daniel listened to our requirements and, incorporating the changes we wanted and his own suggestions, made our new website much easier to use. He used the photographs we provided plus new ones he suggested to round out the information available. His attention to detail made this an easy process."
Us, vs the other ways to optimise on-page.
On-page SEO is the area where bad work is hardest to spot — the page looks the same. Here's what separates the work that ranks from the work that's just been done.
From keyword map to page-one rankings.
Four phases. Most quick wins land in the first two weeks; page-one rankings for primary terms typically follow by month three.
Keyword + intent map
Every page mapped to one primary keyword, one buyer intent. Cannibalisation found and resolved. Topic clusters identified.
Title + meta rewrite
Every page's title and meta description rewritten for the click. Heading hierarchy fixed. Image alts populated.
Schema + content
Schema markup applied site-wide. Content rewrites where pages aren't earning their target keyword. Topic clusters built.
Track + refine
CTR data pulled from Google Search Console. Underperforming titles rewritten monthly. Rich results monitored.
Aberdeen businesses I've helped get found.
Eyeconic Beauty
Now ranking #1 across 24+ local search terms, with a 174% lift in Google impressions. Oldmeldrum.
The Garioch Fish Bar
Holds the #1 spot on Google for "fish and chips Inverurie" — the highest-intent search in the patch. Inverurie.
Inverurie West Parish Church
A warm, accessible website that makes service times, events and online giving easy to find. Inverurie.
Got a question? Likely answered.
What Aberdeen business owners ask before committing to on-page work. If yours isn't here, just ring.
What's the difference between on-page and off-page SEO?
Will you rewrite my content?
Isn't this just keyword stuffing?
Will rewriting hurt my current rankings?
What's schema markup and why does it matter?
How long until I see results?
Do you cover my area?
Local SEO across the North-East.
Based in the Granite City, ranking businesses right across Aberdeenshire — wherever your customers are searching.
Let's make every page earn its rank.
Drop me a line and we'll have a 20-minute chat about a couple of your pages — what's costing you ranking, and what I'd change first. On-page SEO is part of the Local SEO Package.
Don't have a website yet? Get a free one built with on-page SEO baked in →