Local SEO
in
Aberdeen.
Local SEO in Aberdeen comes down to one question: when someone in your patch types "X near me" into Google, are you in the top three on the map — or page two?
I get Aberdeen and Aberdeenshire businesses into the map pack and onto page one for the searches that actually drive walk-ins, calls and bookings. Map pack. Google Business Profile. Citations. The whole local stack — done by someone who lives a mile from you.
6-month minimum · Then rolling monthly · No long contracts
Generic SEO doesn't move a local needle.
Most "SEO agencies" treat local businesses like national brands — targeting broad keywords, ignoring the map pack, and forgetting your Google Business Profile exists. Here's why local needs a different playbook.
Generic SEO that ignores "near me".
- Targets broad national keywords with no local intent.
- Google Business Profile set up in 2019 and never touched again.
- Name & address inconsistent across a dozen directories.
- No map-pack strategy — relies on luck and the algorithm.
- Obsessed with "impressions" and "visibility" — never with phone calls.
Built for how Aberdeen actually searches.
- Hyperlocal keywords with real map-pack intent.
- Google Business Profile optimised weekly — photos, posts, Q&A.
- Name, address and phone locked consistent across 40+ directories.
- Named competitors, named keywords, weekly rank tracking.
- Focused on what actually matters: rankings, calls, enquiries that landed.
Top three on the map. Where the clicks are.
Roughly 44% of all local searches click a result in the map pack — the three businesses shown above the regular listings. Get into those three slots and you take the lion's share of the local traffic before page one even loads.
- Competitor analysis — who's there, what they did, how we go past
- Hyperlocal keyword targeting — "X near me", "X in [neighbourhood]"
- Weekly rank tracking across named keywords + named locations
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1Bridge of Don PlumbingYou4.9 · 127 reviewsBridge of Don · 0.4 mi · Open now
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2Aberdeen Plumbing Services★ 4.3 · 84 reviewsCity Centre · 1.2 mi
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3Granite Plumbers Ltd★ 4.5 · 56 reviewsWesthill · 3.1 mi
Real screenshots from a real client.
Eyeconic Beauty, a lash & brow studio in Oldmeldrum. This is their live local-search performance — straight from Google, not a mock-up.
A Google Business Profile that actually sells.
Your GBP is the single biggest local SEO asset you have — and most businesses have left it on factory settings for years. We take it over, keep it filled with fresh photos and posts, get every review replied to within hours, and answer the Q&A nobody else does.
- Full GBP setup + ongoing optimisation included
- Weekly posts, photos, offers and Q&A — keeps you fresh in the algorithm
- Every review answered, every Q&A handled — within hours, in your voice
Listed everywhere. Consistent everywhere.
Google trusts a business that appears with the same name, address and phone number across the directories shoppers actually use. We audit your existing citations, clean up the mess, and add the missing ones — 40+ local and national directories, every detail matching.
- NAP audit — find every existing listing, fix every inconsistency
- 40+ local + national citations built, with locked-down details
- White-hat local link building — real Aberdeen sources, never penalties
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Google Business Profileverified
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Bing Places for Businessverified
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Apple Mapsverified
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Yell.comverified
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Aberdeen Chamber of Commerceverified
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FSB Directoryverified
Us, vs the other ways to do local SEO.
You've got choices when it comes to ranking locally. Here's how we actually stack up.
From "where are we ranking?" to "the phone won't stop."
Four phases of actual work. You'll typically see meaningful rank gains by week six, page-one for primary terms by month three.
Audit & analysis
Current rankings checked, GBP health audited, citation inconsistencies catalogued, competitor gap mapped. The diagnostic groundwork that shapes everything that follows.
Cleanup & foundation
GBP fully set up, NAP locked across 40+ directories, on-site local SEO tags applied. The boring work that has to happen first.
Growth phase
Local content, weekly GBP posts, link building, review generation, competitor watch. The slow-compounding bit where rankings climb.
Tracking & iteration
Weekly rank tracking. Quarterly competitor re-checks. Content refresh. Response to Google algorithm updates. The compounding work that holds the rankings once you've earned them.
Local businesses we've helped get found.
Eyeconic Beauty
Now ranking #1 across 24+ local search terms, with a 174% lift in Google impressions. Oldmeldrum.
The Garioch Fish Bar
Holds the #1 spot on Google for "fish and chips Inverurie" — the highest-intent search in the patch. Inverurie.
Inverurie West Parish Church
A warm, accessible website that makes service times, events and online giving easy to find. Inverurie.
Got a question? Likely answered.
What Aberdeen business owners ask on the first call about local SEO. If yours isn't here, just ring.
What's the difference between local SEO and regular SEO?
How long until I see results?
Do you cover my area?
Do you need access to my Google Business Profile?
What kinds of businesses do you work with?
What if I want to cancel?
Is this only useful if I have a physical shop?
Local SEO across the North-East.
Based in the Granite City, ranking businesses right across Aberdeenshire — wherever your customers are searching.
Let's get you found in Aberdeen first.
Drop me a line and we'll have a 20-minute chat about your local rankings — where you sit in the map pack, what's holding you back, and what your competitors are doing differently.
Don't have a website yet? Get a free one built with local SEO baked in →