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Technical SEO
in Aberdeen.

Technical SEO in Aberdeen is the work nobody sees: sub-two-second load times, schema markup, crawlable architecture, mobile-perfect rendering. The foundation that makes all your other SEO actually work.

We rebuild the technical foundation underneath your site so Google can crawl every page, index every URL, and rank every piece of content you publish. Speed usually doubles in the first month; rankings tend to follow shortly after.

Talk to me about technical SEO

Part of the Local SEO Package · 6-month minimum · Then rolling monthly

5.0 on Google
All Core Web Vitals green on every client site
Technical SEO in Aberdeen — Core Web Vitals dashboard on desktop, tablet and mobile
Old way vs new way

Great content on a broken site still doesn't rank.

If Google can't crawl it, can't render it, or can't load it in under two seconds, none of your other SEO work matters. Technical is the base of the pyramid — and most sites have a wonky base.

The old way

The site Google quietly gives up on.

  • 4-second mobile load times — most visitors gone before paint.
  • JavaScript that hides content from Google's crawler entirely.
  • Sitemap that hasn't been submitted in three years.
  • Duplicate content from URL parameters Google sees as separate pages.
  • Core Web Vitals all in the red — three months from a ranking drop.
Our way

Fast. Crawlable. Indexed. Ranking.

  • Sub-2-second mobile loads — image compression, lazy load, CDN.
  • Server-rendered or hybrid — Google sees every word, every page.
  • Sitemap auto-updates on publish, submitted to Search Console.
  • Canonical tags, robots.txt and 301 redirects mapped properly.
  • Core Web Vitals all green — across every page, every month.
5.0 on Google
Avg. across clients
24+
Local #1 rankings
0
Outsourced work
1
City we call home
Value 01 · All vitals green

Core Web Vitals. All three. All green.

Google measures three real-world performance signals — LCP, FID and CLS — and uses them as ranking factors. Most sites fail at least one. We fix all three: faster images, smarter JavaScript, stable layouts. The kind of work that doesn't look like much until rankings climb.

  • LCP under 2.5s on mobile (Largest Contentful Paint)
  • INP under 200ms (Interaction to Next Paint)
  • CLS under 0.1 (no layout shifting after load)
Core Web Vitals
Live · all green
Passing
LCP
Largest Contentful Paint
0.9s
Good
0s 2.5s 4s
INP
Interaction to Next Paint
42ms
Good
0ms 200ms 500ms
CLS
Cumulative Layout Shift
0.02
Good
0 0.1 0.25
Crawl health
Search Console snapshot
Clean
  • Total URLs
    247
  • Indexed by Google
    247 100%
  • Crawl errors
    0
  • Sitemap submitted
    Last: 2d ago
  • Mobile-friendly
    All pages
  • HTTPS / SSL
    Site-wide
  • Schema validated
    No errors
Value 02 · Found by Google

Every page crawled. Every URL indexed. No exceptions.

We've audited sites where half the pages were silently blocked from indexing by accidental noindex tags. Others where JavaScript rendering meant Google was reading a blank page. Technical SEO starts here: making absolutely certain Google can find, crawl, and understand every page that should be ranked.

  • Auto-updating XML sitemap submitted to Search Console
  • Robots.txt and canonical tags mapped per page intent
  • JavaScript audited — server-rendered or pre-rendered where it matters
Value 03 · Real speed

Sub-2-second loads. On a phone. On 4G.

53% of mobile visitors leave a site that takes longer than 3 seconds to load. Google penalises slow sites. We rebuild the performance layer — image compression, lazy loading, JavaScript optimisation, CDN, cache headers, font loading — until every page loads in under two seconds on mobile 4G.

  • Image compression + WebP / AVIF conversion
  • JavaScript audit — defer, async, lazy-load below the fold
  • CDN, cache headers, preload hints, font subsetting
Speed improvements
Before → After
LCP
−76%
Before
3.8s
After
0.9s
TBT
−98%
Before
450ms
After
10ms
CLS
−89%
Before
0.18
After
0.02
From mobile 4G · Search Console field data
"Daniel produced a brilliant website for us which has had a lot of positive feedback for its clarity and ease of use. He listened attentively to all our suggestions and guided us towards a structure which would best reflect our content."
R
Rhona
Inverurie West Parish Church
Why us

Us, vs the other ways to fix technical.

Technical SEO is the most over-promised and under-delivered service in the industry. A plugin install isn't the same as actual technical work. Here's the gap.

Us
SEO plugin
Generic freelancer
Big agency
Core Web Vitals all green
Doesn't touch
Sometimes
Often patchy
JavaScript audit + rendering
Beyond scope
Schema site-wide + validated
Auto guess
Basic only
Crawl + indexability checked monthly
One-off
Quarterly
CDN + cache + image pipeline
If asked
Commitment
In SEO package
Hours of yours
Varies
12-mo lock-in
How it works

From red Lighthouse score to all-green Web Vitals.

Four phases of actual work. Foundation issues fixed first; performance work second; ongoing monitoring forever after. Sites typically pass Core Web Vitals within six weeks.

1

Technical audit

Full crawl, Lighthouse run on every page, JavaScript render check, schema validation, indexability audit, mobile-rendering test. Findings ranked by impact.

Day 1–3
2

Foundation fixes

Indexability issues, broken redirects, robots.txt errors, missing canonical tags, sitemap submission. The cheap wins that unlock the rest.

Week 1–2
3

Performance + schema

Image pipeline, lazy load, JavaScript optimisation, CDN, cache headers, font subsetting. Schema markup applied site-wide, validated against Google.

Week 3–6
4

Monitor + maintain

Core Web Vitals tracked weekly. New crawl errors flagged within 24h. Plugin/CMS updates tested before live. Speed regressions caught early.

Ongoing
Recent work

Aberdeen businesses I've helped get found.

See all our work
Eyeconic Beauty by Anya website homepage
Web Design Local SEO

Eyeconic Beauty

Now ranking #1 across 24+ local search terms, with a 174% lift in Google impressions. Oldmeldrum.
The Garioch Fish Bar website homepage
Local SEO Web Design

The Garioch Fish Bar

Holds the #1 spot on Google for "fish and chips Inverurie" — the highest-intent search in the patch. Inverurie.
Inverurie West Parish Church website homepage
Web Design

Inverurie West Parish Church

A warm, accessible website that makes service times, events and online giving easy to find. Inverurie.
Common questions

Got a question? Likely answered.

What Aberdeen business owners ask before committing to technical work. If yours isn't here, just ring.

What's technical SEO vs everything else?
Technical is the foundation — speed, crawlability, indexability, mobile rendering, schema, security. Without it, on-page can't rank and off-page can't compound. Think of it like the foundation of a house: nobody sees it, but everything else collapses if it's wrong.

Will technical SEO alone improve rankings?
Sometimes — if your existing content is decent but the site simply isn't being crawled or rendered properly, fixing that can unlock significant ranking gains. But for most sites, technical removes the ceiling that's preventing other SEO from working — it makes everything else possible, rather than driving rankings by itself.

Do I need to switch hosts or platforms?
Sometimes. Wix and Squarespace have hard limits on how fast they can be made — if you're on one of those and we can't hit Core Web Vitals targets after optimisation, we'd recommend a custom build (which we also do). WordPress, Shopify and most other platforms can be made fast with the right work.

Will any of this break my site?
No. Every change goes through a staging environment first, gets tested against a snapshot of the live site, and only goes live when we're certain nothing's regressed. Backups taken before anything is touched. If something does break — which it shouldn't — rollback is one click away.

How do you measure success?
Concrete numbers, all measurable in your own Google Search Console + PageSpeed Insights: Core Web Vitals (LCP, INP, CLS), mobile load time, pages indexed, schema validation pass-rate, mobile-friendly pass-rate, crawl errors. You can see every one of them tracked month-over-month in the same tools any time you want to look.

Does this overlap with website maintenance?
A little. Our website maintenance plan keeps the site up, secure and patched. Technical SEO actively improves how Google sees the site — schema, speed, architecture. Maintenance reacts; tech SEO drives gains. Many clients take both.

Do you cover my area?
Aberdeen and across the North-East. Technical SEO is the most location-agnostic of all our work — most of it is done remotely. But local context helps shape what we build for: a fishing-tackle shop in Peterhead has different mobile-network conditions than a city-centre café, and we optimise accordingly. Browse the location pages for the rest.
Locations we serve

Local SEO across the North-East.

Based in the Granite City, ranking businesses right across Aberdeenshire — wherever your customers are searching.

Aberdeen Inverurie Stonehaven Westhill Peterhead Banchory Ellon Fraserburgh
Ready to fix the foundation

Let's stop Google missing your best pages.

Drop me a line and we'll have a 20-minute chat about what's broken under your bonnet — what's slow, what's hidden from Google, what's costing you ranking. Part of the Local SEO Package.

Talk to me about technical SEO 07940 065 233

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