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SEO Audit
in Aberdeen.

An SEO audit in Aberdeen worth paying for is brutally honest: a list of what's broken, what's working, and what to fix first. Five days, fixed fee, no obligation to do anything else with me.

Most SEO audits are sales pitches disguised as PDFs. Mine is the opposite — a manual review by a real specialist, prioritised by impact, written in plain English, and yours to action with me or without.

Talk to me about an audit

Fixed fee · Delivered in 5 days · No ongoing commitment

5.0 on Google
50+ manual checkpoints per audit
SEO audit in Aberdeen — sample report shown on desktop, tablet and mobile
Old way vs new way

Most "SEO audits" are sales pitches in a PDF.

The "free SEO audit" is usually a free-tool printout with the agency's logo on it and "URGENT — call us now" stamped at the top. Ours is the opposite. Here's the difference.

The old way

A sales pitch with a PDF cover sheet.

  • "Free audit" that's a free SEMrush export with a logo on it.
  • 45-page PDF where everything is flagged "URGENT".
  • Generic advice that applies to literally any website.
  • No prioritisation — everything looks equally critical.
  • "Book a call to discuss" — the only real takeaway.
Our way

Honest answers. Action you can take.

  • Manual review by a real specialist — not a tool printout.
  • Findings ranked High / Medium / Low — by real impact, not panic.
  • Specific to your site — named pages, named keywords, named competitors.
  • Each fix explained in plain English with effort estimate.
  • 60-min review call included — no sales pitch, just the report.
5.0 on Google
Avg. across clients
24+
Local #1 rankings
0
Outsourced work
1
City we call home
Value 01 · The full picture

Every angle of your SEO, audited.

Free SEO checkers look at one or two layers and call it an audit. Real SEO works because five layers compound — technical, on-page, off-page, local, and competitor. We check all five, by hand, against 50+ specific checkpoints.

  • Manual review — not a free-tool printout
  • Five layers, all checked: technical, on-page, off-page, local, competitor
  • Aberdeen-local context — what's competitive in your patch, not nationally
What gets checked
Audit coverage
50+
Checkpoints
  • Technical SEO
    12 checks
    Crawl, indexing, speed, schema, mobile
  • On-Page SEO
    15 checks
    Titles, meta, headings, content, structure
  • Off-Page SEO
    8 checks
    Backlinks, authority, brand mentions
  • Local SEO
    10 checks
    GBP, NAP citations, map pack visibility
  • Competitor Gap
    5 checks
    Top 3 local competitors analysed
Sample findings
From a real report
23
Issues found
  • High impact Quick win
    23 pages missing title tags
    Fix: Add unique titles using your <company> · <service> · <town> template.
    ~3 hours Affects 23 URLs
  • High impact Medium effort
    NAP inconsistent across 14 directories
    Fix: Update Yell, Yelp, Apple Maps + 11 others to match GBP exactly.
    ~6 hours
  • Medium impact Quick win
    Mobile page speed: 3.2s
    Fix: Compress hero image, lazy-load below-fold gallery.
    ~2 hours
+ 20 more findings, ranked and explained
Value 02 · Findings, ranked

Ranked by impact. Not buried in a PDF.

Every finding gets an impact rating (high / medium / low), a fix written in plain English, and an honest effort estimate. So you know not just what's broken, but what to do first — and how long it'll take.

  • Every finding ranked high / medium / low impact
  • Quick wins flagged so you can ship the easy stuff this week
  • Effort estimate on every fix — so you can plan, not panic
Value 03 · 90-day roadmap

A 90-day roadmap. Not a wishlist.

Knowing what's broken is half the battle. The other half is knowing what to do first. The audit ends with a phased action plan — the quick wins this week, the foundation next month, the compounding growth work after that. With or without us.

  • Phased into "quick wins" → "foundation" → "growth"
  • Realistic expected impact per phase — no over-promising
  • Yours to action with us, with someone else, or in-house
Action plan
Your 90-day roadmap
1
Quick wins
Week 1–2
  • · Fix 23 missing page titles
  • · Compress hero images + lazy load
  • · Add Aberdeen schema markup
Expected: +15–25% organic clicks
2
Foundation
Month 1
  • · Clean NAP across 14 directories
  • · Optimise Google Business Profile
  • · Internal linking pass
Expected: Map-pack visibility
3
Growth
Month 2–3
  • · Service-page content expansion
  • · Local link building
  • · Review generation system
Expected: Page 1 for primary terms
"Daniel was a pleasure to work with, extremely helpful, kind and really professional. I loved the outcome of my website, it's exactly what I've asked for and definitely helped my business to get far more recognition online."
A
Anya
Eyeconic Beauty By Anya
Why us

Us, vs the other ways to get audited.

You've got options when it comes to an SEO audit. Most of them are either free (and useless) or expensive (and a sales pitch). Here's how we stack up.

Us
Free tools
Generic freelancer
Big agency "free audit"
Manual expert review (not a tool)
Often a tool
Usually a tool
Findings ranked by impact
All "critical"
Sometimes
All "urgent"
Local Aberdeen context
Rarely
60-min review call included
Maybe
Sales call
No follow-up sales pitch
Probably
Fixed-fee · 5-day delivery
Your time
Hourly
"Free" + pitch
How it works

From "order" to "report in your inbox" in 5 days.

Four steps. Fixed-fee, fixed timeline. No surprises, no upsells, no PDF that arrives a month late.

1

Brief & access

Short form: your site, your top three keywords, your three biggest local competitors. Grant analytics + GBP read-only access. Fifteen minutes, max.

Day 1
2

Manual audit

A real specialist works through all 50+ checkpoints by hand. No "loading…" automated tool — actual eyes on your pages, your competitors, your GBP, your citations.

Day 2–4
3

Report delivered

Plain-English audit lands in your inbox. Findings ranked, fixes explained, 90-day roadmap attached. Yours to keep — no NDA, no "for review only" watermark.

Day 5
4

60-min review call

We walk through the report together, answer your questions, clarify priorities. No sales pitch. If you want us to do the work after, great. If not, also great.

When you're ready
Recent work

Aberdeen businesses I've helped get found.

See all our work
Eyeconic Beauty by Anya website homepage
Web Design Local SEO

Eyeconic Beauty

Now ranking #1 across 24+ local search terms, with a 174% lift in Google impressions. Oldmeldrum.
The Garioch Fish Bar website homepage
Local SEO Web Design

The Garioch Fish Bar

Holds the #1 spot on Google for "fish and chips Inverurie" — the highest-intent search in the patch. Inverurie.
Inverurie West Parish Church website homepage
Web Design

Inverurie West Parish Church

A warm, accessible website that makes service times, events and online giving easy to find. Inverurie.
Common questions

Got a question? Likely answered.

What Aberdeen business owners ask before ordering an audit. If yours isn't here, just ring.

What's actually in the audit?
50+ checkpoints across five layers: technical (crawl, speed, schema, mobile), on-page (titles, meta, content), off-page (backlinks, authority), local (GBP, NAP, citations) and competitor gap analysis. The deliverable is a plain-English report with every finding ranked by impact, plus a 90-day roadmap and a 60-minute review call.

How long does it take?
Five business days from when you grant access and submit the brief. We've delivered the odd rush job in two — get in touch if you've got a tight deadline. We won't quote five days and deliver in twelve.

What access do you need?
Google Analytics (read-only), Google Search Console (read-only), and Google Business Profile (Manager, not Owner). You stay in control of all three, and can revoke our access in two clicks after delivery. We don't need to touch the website itself.

What if you don't find anything wrong?
Then I'll tell you that, honestly, on the cover of the report — with a clear "you're doing well, here's how to defend that position" instead of padding it with manufactured "issues". If I genuinely don't find enough to justify the audit, you get half your money back. No-questions guarantee.

Can I do this myself with free tools?
You can get a technical SEO audit out of free tools like Ahrefs Webmaster Tools, Screaming Frog (free for 500 URLs) and PageSpeed Insights. What free tools can't give you is local context, manual prioritisation, competitor gap analysis, or a 90-day roadmap. That's the manual specialist bit. If you're comfortable interpreting tool output yourself, you might not need us.

What happens after I get the report?
We schedule a 60-minute review call. We walk through the report, answer questions, clarify priorities. That's it. There's no "and now let me pitch you the retainer" close. If you want us to do the work, great — most quick wins go on the Local SEO retainer. If not, the report is yours to action with someone else, or in-house.

Do you cover my area?
Aberdeen and across the North-East — Aberdeen, Inverurie, Stonehaven, Westhill, Peterhead, Banchory, Ellon, Fraserburgh and beyond. The audit's mostly done remotely, but local context is half the value — we know which directories matter here, who your competitors actually are, and which search terms drive walk-ins in your patch. Browse the location pages for the rest.
Locations we serve

Local SEO across the North-East.

Based in the Granite City, ranking businesses right across Aberdeenshire — wherever your customers are searching.

Aberdeen Inverurie Stonehaven Westhill Peterhead Banchory Ellon Fraserburgh
Ready for the truth

Let's find out what's actually broken.

Fixed-fee, 5-day turnaround. 50+ manual checkpoints, plain-English explanations, a prioritised fix list you can hand to anyone. No retainer, no upsell, no surprises.

Talk to me about an audit 07940 065 233

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