Landing Page
Optimisation
in
Aberdeen.
Landing Page Optimisation in Aberdeen turns your single highest-value pages — the ones your ads point at — into pages that earn back what you spent to send people there.
I don't redesign for the sake of it. I diagnose what's actually stopping visitors from converting, rebuild around what I find, and measure whether it worked. If the new page doesn't beat the old one, I'll tell you.
4 weeks to launch · Lift measured at 30 days · Rolling monthly
Most "page redesigns" are guesses with new colours.
A landing page lives or dies by one number: what percent of visitors do the thing you want them to do. Everything else — the photography, the gradients, the parallax — is decoration. Most agencies redesign decoration. We rebuild the conversion.
Redesign first. Wonder why later.
- Designer picks a fashionable layout off Dribbble.
- Copy: "Elevate your business." (As opposed to lowering it?)
- Lead form: 14 fields, including "fax".
- No tracking. No before-and-after. No idea if it worked.
- Conversion rate: unchanged. Bill: paid.
Diagnose. Rebuild. Measure.
- Two weeks of research before a single pixel moves.
- Copy written to the actual buying decision your visitors are making.
- Friction stripped: shorter forms, clearer CTAs, trust where it matters.
- Old page kept; new one tracked side-by-side for 30 days.
- You see the lift in your own analytics — not a slide deck.
Find the friction before you fix it.
Every rebuild starts with two weeks of conversion research: session recordings to watch real visitors fail, heatmaps to see what they actually look at, form analytics to spot the fields that kill submissions, and short interviews with recent customers to hear what almost made them leave.
- 30+ session recordings reviewed, drop-off moments tagged
- Heatmaps for scroll, click and attention — mobile + desktop
- 5–10 customer interviews — what nearly stopped them
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F1-41%Hero · 8s before scrollHeadline says "Solutions" — visitors don't know what you sell.
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F2-22%CTA · "Learn More" ignoredHeatmap shows clicks miss the primary CTA entirely.
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F3-31%Form · "Company size" stopForm analytics: 31% of starts abandon at that field.
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F4-18%Pricing · hidden mid-pageRecordings show users scrolling, scrolling, then leaving.
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F5-12%Trust · no reviews above foldInterview: "I couldn't tell if they were any good."
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1Concrete promiseWhat they get + how fast + for who. No "solutions".
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2Proof immediately5-star line, real review, recognisable client logo.
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3The job-to-be-doneThe actual problem in the visitor's words.
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4How you solve itProcess, deliverable, timeline. Visible above fold-2.
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5Objection answeredPricing, timing, "is this for me" — pulled from interviews.
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6One CTA, repeatedSame action, three times down the page. Same words.
Built around the actual buying decision.
We rewrite the page top-to-bottom around what the research found: a concrete promise in the headline, proof immediately below it, the buying objection answered before the visitor scrolls to ask it. Same CTA, three times, same words. Hierarchy people can actually follow.
- Headline rewritten as a concrete promise — not a slogan
- Page hierarchy reordered so objections die before they arise
- One CTA, repeated — never four competing actions
Every step shorter. Every form simpler.
Most lead-gen forms ask for things the sales team never uses. Every extra field is a conversion tax. We audit the form, kill anything that isn't load-bearing, autofill what we can, inline-validate the rest. The page itself gets the same treatment — every click between landing and conversion justified or removed.
- Form fields cut to the minimum your sales team needs
- Multi-step replaced with single-step where conversion math says so
- Mobile-first — most conversion losses happen on phones
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NameKept
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EmailKept
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What you needKept
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PhoneKept
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Company nameCut
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Company sizeCut
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Job titleCut
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IndustryCut
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+ 5 others incl. "Fax"Cut
"Daniel listened to our requirements and, incorporating the changes we wanted and his own suggestions, made our new website much easier to use. He used the photographs we provided plus new ones he suggested to round out the information available. His attention to detail made this an easy process."
Us, vs the other ways to fix a page.
Your highest-value page only needs to be fixed once — properly. Here's the difference between how we approach it and the alternatives.
Four weeks from research to live.
Two weeks of research before any design starts. Four weeks total before the new page is live and being measured.
Research
Sessions watched, heatmaps tagged, forms analysed, customers interviewed. We come back with a findings doc — what to fix, what to keep.
Copy + structure
New headline, new hierarchy, new copy. Reviewed with you before a designer opens Figma. The page wins or loses on this step.
Design + build
Page built in your existing stack — no rip-and-replace. Mobile-first, fast, accessible. Old page kept live until the new one is.
Measure + iterate
30 days of live data measured against the old page. Two tweak rounds included; further changes can move into the monthly A/B programme if you want them.
Aberdeen businesses I've helped get found.
The Garioch Fish Bar
An appetite-led website for one of Inverurie's best-loved chip shops — built to show off the awards and pull in online orders.
Eyeconic Beauty
Now ranking #1 across 24+ local search terms, with a 174% lift in Google impressions. Oldmeldrum.
Harthill Hospitality
An elegant, easy-to-browse catalogue built around clear, low-friction quote requests. Oyne, Aberdeenshire.
Got a question? Likely answered.
What Aberdeen business owners ask before commissioning a page rebuild. If yours isn't here, just ring.
Which page should I rebuild first?
Does this work for low-traffic pages?
Do you build in our existing CMS?
What if the new page doesn't beat the old one?
Will the page still rank in Google?
Can we do more than one page?
Conversion Rate Optimisation across the North-East.
Based in the Granite City, optimising websites right across Aberdeenshire — wherever your customers are based.
Let's turn your top page into your best one.
Drop me a line about your highest-value page — the one your ads point at, the one that should be working harder. 20-minute chat about what's leaking and what'd be worth rebuilding.