Google Business
Profile Optimisation
in
Aberdeen.
Google Business Profile Optimisation in Aberdeen is the single biggest local SEO lever you have — and the one most businesses set up once in 2019 and never touched again.
It's a foundational part of the Local SEO Package: full profile setup, weekly photo and post management, every review responded to within hours, and a Q&A section actively maintained so customers see answers before they have to ask.
Part of the Local SEO Package · 6-month minimum · Then rolling monthly
GBP is your second website. Most people forget they own it.
For local searches, your Google Business Profile gets seen more than your actual website — and unlike the website, you don't have to build it. You just have to use it. Most businesses don't.
Set up in 2019. Untouched since.
- One photo of the shopfront. Taken on a Nokia.
- Three reviews. Two from family. Last one in 2021.
- Services list empty. Categories wrong. Hours out of date.
- Description: "We offer quality service." (Useful.)
- Q&A: an anonymous answer that's been wrong for two years.
Fully filled, freshly fed, properly answered.
- Every field complete. Categories chosen for ranking, not vibes.
- 4+ fresh photos per month, posts weekly, offers when relevant.
- Every review responded to in your voice, within hours.
- Review generation system in place — fresh five-stars monthly.
- Q&A actively seeded + maintained, so customers find answers first.
Every field. Every category. Every signal.
A complete GBP outranks an incomplete one — always. We fill every field Google offers: 750-character description with keywords used naturally, primary category chosen for ranking, three secondary categories, full services list, attributes, holiday hours scheduled six months out. The whole profile is a ranking signal.
- Primary + 3 secondary categories chosen for map-pack ranking
- Description rewritten with primary keyword + service area
- Services + attributes populated — every one a ranking signal
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PlumberPrimary category
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3 / 3Secondary categories
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742 / 750Description (750 chars)
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14 servicesServices listed
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18 setAttributes
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6mo aheadHours + holiday schedule
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8 townsService area defined
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Mon 12LiveBank holiday hours postedUpdate post · 3 photos uploaded
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Wed 14LiveCustomer review featured"What's new" post · Sarah L. testimonial
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Fri 16QueuedWeekend offer launchOffer post · valid 16–18 Aug · CTA wired
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Tue 20QueuedTeam intro post + photos"What's new" post · 4 team photos
Fresh content keeps you in the algorithm.
Google rewards GBPs that are actively used with map-pack visibility. Posts (weekly), photos (4–6 per month), offers (when relevant), Q&A updates — all fresh-content signals that quietly improve ranking. We run the calendar so you don't have to think about it.
- 1–2 GBP posts every week, written in your voice
- 4–6 fresh photos per month — your team, your space, real
- Seasonal offers + holiday-hours scheduled six months out
Every review answered. Every question pre-answered.
Reviews are the highest-impact local SEO signal — and most businesses leave them unanswered, unprompted, and uncurated. We generate fresh reviews through a follow-up system, respond to every one in your voice within hours, and seed the Q&A section so customers find answers before they bounce.
- Review generation system that follows up after every completed job
- Every review responded to within hours, in your voice
- Q&A seeded with 10+ common questions, actively maintained
"Brilliant service from start to finish. Same-day callout, fixed within an hour."
"Honest pricing, no surprises. Will definitely use them again."
"Daniel was a pleasure to work with, extremely helpful, kind and really professional. I loved the outcome of my website, it's exactly what I've asked for and definitely helped my business to get far more recognition online."
Us, vs the other ways to handle GBP.
A neglected Google Business Profile is the single biggest local SEO opportunity most businesses are wasting. Here's the difference between leaving it to chance and running it properly.
From neglected profile to fully managed.
Four phases. Profile cleanup is fastest; the content engine kicks in from week two and runs forever after.
Profile audit
Every field, every category, every photo audited. Gaps identified, competitors' profiles benchmarked, ranking opportunities flagged.
Full optimisation
Every field filled, description rewritten, services + attributes populated, hours scheduled, photos uploaded in bulk. Q&A seeded with 10+ common questions.
Content engine on
Weekly posts begin. Photos uploaded monthly. Offers scheduled around events. Review generation system live with every completed job.
Respond + monitor
Every review answered within 4 hours. Q&A monitored daily. Insights tracked weekly, posts and offers refined based on what drives action.
Local businesses we've helped get found.
Eyeconic Beauty
Now ranking #1 across 24+ local search terms, with a 174% lift in Google impressions. Oldmeldrum.
The Garioch Fish Bar
Holds the #1 spot on Google for "fish and chips Inverurie" — the highest-intent search in the patch. Inverurie.
Inverurie West Parish Church
A warm, accessible website that makes service times, events and online giving easy to find. Inverurie.
Got a question? Likely answered.
What Aberdeen business owners ask before letting us run their GBP. If yours isn't here, just ring.
Can I get GBP management without the rest of the package?
Do you need ownership of my GBP?
How do you handle bad reviews?
How do you generate new reviews?
What types of posts do you publish?
What if I have multiple locations?
Do you cover my area?
Local SEO across the North-East.
Based in the Granite City, ranking businesses right across Aberdeenshire — wherever your customers are searching.
Let's transform your Google Business Profile.
Drop me a line and we'll have a 20-minute chat about what's missing on your GBP, what your competitors are doing, and the lift you'd see — GBP optimisation is part of the Local SEO Package.
Don't have a website yet? Get a free one built with local SEO + GBP baked in →