Case Study

The Garioch Fish Bar

Translating award-winning food into an award-winning online presence. Here is how we elevated the digital footprint of Inverurie's best-loved chip shop.

The Challenge

The Garioch Fish Bar isn't just any local takeaway; they are a recognized, award-winning establishment with a fierce commitment to quality. However, their previous online presence didn't reflect that prestige. They needed a website that looked as good as their food tasted—one that instantly communicated "top-level quality" the second a customer landed on it.

Garioch Fish Bar before our work — The old site failed to capture the premium, award-winning nature of the brand.

The Strategy

For this project, the primary goal was Branding and Visual Impact. We wanted to create an immersive experience that made visitors hungry just by looking at the page.

Showcasing the Awards: We placed their industry awards front and center, establishing immediate trust and authority with new customers.
Appetite-Led Design: We completely overhauled the visual hierarchy, using bold, high-quality imagery of their food and services to drive a premium feel.
Frictionless User Experience: The site was streamlined to make finding their menu, location, and opening hours as fast and effortless as possible on mobile devices.

The Results

The response from the owners was fantastic—in their own words, the new website "looks magic." By providing a modern, fast, and technically sound foundation, the site also successfully defends and maintains the prestigious #1 ranking spot for "fish and chips Inverurie" on Google.