Salon Seventy

The Initiative

As part of an exclusive offer for a free custom website design, we approached Salon Seventy to demonstrate exactly how much potential they were leaving on the table. Their current website was functional, but it lacked the high-end, luxurious feel that clients expect from a top-tier salon. The goal was to prove our value upfront by designing a completely bespoke, premium digital experience.

The Design Strategy

The objective for this build was simple: create a luxury experience that showed visitors exactly the caliber of service they would be receiving the moment they walked through the salon doors.

• Gold & Luxury Palette: We pulled the gold tones directly from their existing logo and built a rich, premium color palette around it to instantly convey quality and exclusivity.
• Highly Visual Experience: We integrated large, striking imagery throughout the design to give prospective clients a crystal clear look at the salon's environment and results.
• Enticing Copywriting: The written content was entirely overhauled to speak directly to the client's desire for pampering, pairing clear communication with enticing calls-to-action.

The Result

The final concept is a beautiful, modern, and high-converting demonstration of what a salon website should be. It serves as a perfect example of our ability to take an existing brand identity and elevate it into a premium digital experience.